Plein Air at Donnelley WMA is a campaign created for the Donnelley Wildlife Management Area that invites artists to experience the landscape as both a source of inspiration and a place to make work. The campaign focuses on drawing, painting, and photography as ways of slowing down, observing the environment more closely, and creating directly from what is around you.

The campaign is inspired by the tradition of en plein air painting and the Impressionists’ practice of working directly from the landscape. I used that as the basis for a visual system built around observation, process, and making work outdoors. The identity was carried across posters, printed materials, and environmental applications, all designed to make the experience feel approachable and encourage visitors to explore, observe, and create.